After days of heated debate with your co-founder, you finally settle on the perfect name for your startup. You go to check if the .com is available and, lo and behold, the domain is taken and being parked at Go Daddy. To add insult to injury, Go Daddy won’t even tell you who the seller is unless you fork over $75 for one of their “certified representatives” to fetch the information for you.
Sound familiar?
Every day, entrepreneurs with new ideas are discovering that the domains they’d like to build business on …

Knowing the audience for your startup is crucial. Great feedback from the wrong audience can take you in the complete wrong direction.
Although I originally targeted Easy Unsubscriber as a productivity tool for tech savvy users, I quickly found that it was much more popular with the older, less tech savvy crowd. Indicator #1 was that over 60% of my visitors use Internet Explorer. Indicator #2 was these are the users who actually call you when you put your phone number on the website.
Originally, I was planning for …