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Utilizing Positive Self-Promotion To Help Your Brand

Written By: Gary 10 August 2010 Other Posts By: Gary

I had a great opportunity to listen to Peter Shankman, founder of Help a Reporter Out (HARO), talk about “self-promotion”. The following is a recap of his presentation.

There are good and bad ways to practice self-promotion. Here’s an analogy demonstrating the difference: As a guy, if I went up to a random girl at a bar and told her “I’m rich and I’m awesome. Let’s go back to my place”, I’m most likely going to have a drink thrown in my face. However, if I had a mutual female friend go up to the same girl and tell her “Hey, you should meet my friend Gary. He’s real funny, nice, and has sweet moves on the dance floor”, there’s a good chance I’m getting her number.

As Peter Shankman puts it, positive self-promotion is not saying how great you are, but having OTHER PEOPLE say how great you are. That’s the key factor. It’s different than getting someone to simply just promote for you – you can hire a PR firm to do that. When self-promotion is done right, you spend most of your time helping others who in turn promote you. You want to be “that guy” – the one who has the answers, connects people, and makes his peers look good.

So, how do you do all this? Here are Peter Shankman’s four simple rules on self-promotion:

Transparency – Be accountable and straightforward with your audience. Especially in this day and age, people can sense BS much easier than before.

Relevancy – If you’re out there trying to help someone, ask yourself if what you provide is relevant to the person you’re helping. You can give me 10 thousand spoons when all I need is a knife; it won’t really help my situation.

Brevity – Our attention span as a society shrinks every day. Many of us receive our news in 140 characters or less. Being adept in self-promotion requires you to get your message across immediately. Learn to write (I’m working on that myself). Being a better writer allows your audience to understand your message instantly, which gets them to want to promote your message just as fast.

Top of Mind – What’s a good way to have you on top of other people’s mind? By engaging with your audience and network, you get people to want to engage with you back. If they come across an opportunity that’s relevant to your brand, you’re the first person they call.

In his talk, Peter Shankman mentions other do’s and don’t’s. For one, limit the number of posts that start with the word “I”. Using the word “I” is the quickest path to self-promotion failure. Also, find the hidden value in what you love. If you don’t believe in what you do, no amount of promotion will convince other people to believe in it.

When it comes down to it, positive self-promotion is getting what you want by giving people what they want. The more you help and less you self promote, the more you self promote while more people get helped. I know it sounds simple but it just works.

Related posts:

  1. How to be a Genius at Word-of-Mouth Marketing
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  • Anonymous

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    Brand promotion require only and only 3 Things

     Create TRUST,Crate IDENTITY,Create BUZZ
    thanks
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