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[13 Apr 2011]

Knowing the audience for your startup is crucial. Great feedback from the wrong audience can take you in the complete wrong direction.
Although I originally targeted Easy Unsubscriber as a productivity tool for tech savvy users, I quickly found that it was much more popular with the older, less tech savvy crowd. Indicator #1 was that over 60% of my visitors use Internet Explorer. Indicator #2 was these are the users who actually call you when you put your phone number on the website.
Originally, I was planning for …