Quantcast

Articles »

[ Written By Bob ]

Many lean startup founders don’t know how to optimize google adwords correctly.
Whenever I start a new project, I put adwords up after I have an MVP ready. My goals are to spend the minimum amount per impression and to keep the price relatively low.
Google uses an algorithm with Adwords that helps maximize its revenues. It want Ads that are clicked on so they can bring in revenue. Because of this, they use an algorithm that forces advertisers to charge more per advertisement to get to a higher …

Articles »

[ Written By Bob ]

…at least when you’re working with Adwords.
Today is the first time I’ve worked with adwords in almost a year and they are still sneaky with their bid “recommendations”.  They suggested I bid $1.25 per click. I remember them being sneaky two years ago, so I decided to low ball them with a 20 cent bid. Of course, the “your bid is too low” errors followed on the keywords page. But it didn’t tell me I needed to bid $1.25 to get on the first page of results, …

Articles, Featured »

[ Written By Mariya ]
Going Viral on Mobile: Lessons from Social Gaming

Social gaming is a fiercely competitive industry. Just look at how quickly and widely successful models like Zynga’s Frontierville or Playdom’s Social City are ripped off by eager copycats. Even Farmville started off as a clone of another popular title, Farm Town. The rewards of cultivating a captive gaming audience certainly justify the efforts. In the past year or so, Zynga’s estimated market capitalization has risen to over $5 billion and we’ve seen traditional media companies like EA and Disney snap up social gaming companies like Playfish and Playdom for …

Articles, Featured, Guest Posts »

[ Written By Brian Wang ]
Seed Fund Reject Still a Ne’er-do-well

This is a guest post by Walter Chen, co-founder of Leasely.  Below he muses over his experiences applying for the Y Combinator & Tech Stars seed funding programs.
Before our Y Combinator interview, Rodrigo, Nathan, Silas and I bummed around in a park.  We each tried to find our zen place, I guess.  I think Nathan was asleep.  The night before, Silas snored like a bear and Nathan proposed that we drink bottles of Guinness.  I don’t think any of us slept well, Silas aside.  Rodrigo got up early to finish some …

Anecdotes »

[ Written By Bob ]
Randomness and Why I am No Longer a Fan of Coworking Spaces

It wasn’t long ago that I was envious of others working at coworking offices.  I was living in New Jersey traveling to New York City for meetups.  I was jealous of those working at The Hive at 55 or New Work City.  I wanted to be in an office with cool startups and be a part of “the scene”.  After I moved to Boston, I doubled my freelance workload and soon  felt comfortable enough to purchase space at a coworking office in Boston.  Workbar Boston was the new home of …

Articles »

[ Written By Bob ]
Free Money, Distrust, and The American Consumer

The following article takes a look at the state of entrepreneur business models and projections and how they can maximize value by taking notice of the level of distrust in the vast majority of American consumers.
Predictable Irrationality
In Dan Ariely’s Book, Predictable Irrationality, he showcases his experiments in Behavioral Economics.  In one such experiment, Ariely creates a booth at a crowded commercial area in Cambridge Massachusetts.  He erects a banner that reads “Free Money.” and gives away free bills for few hours.
What percentage of people do you think stopped by and …

Articles, Featured »

[ Written By Bob ]
How to Handle the Startup Dip

I read The Dip by Seth Godin a few weeks ago.  For those not familiar with The Dip, Godin’s book helps you figure out when it’s time to quit.  In a typical startup, there will be many dips.  I define a dip as anything that makes you question what you’re doing.  Have 1,000 visitors to your website last week and not 1 signup?  That’s a dip.  Send your startup link to a friend with excitement only to receive “advice” that your idea stinks and you should get a full time job? …

Featured, Guest Posts »

[ Written By Gary ]
Finding the Right Startup Attorney by Process of Elimination

This is a guest post by Roman R. Fichman, ESQ, who practices in the areas of business and technology law. Founders Block would like to thank Roman for sharing his perspective regarding the entrepreneurs search for the right startup attorney.
There is plenty of advice out there on how to find a startup attorney. Most such advice is pretty generic, for example: “ask other startups for a recommendation” or “interview several attorneys.” If an entrepreneur needs this type of advice then a bankruptcy attorney rather than a startup attorney would be …

Headline, Lifehacks, Misc. »

[ Written By Mariya ]
Are You An Expert? Share the Wisdom!

As an entrepreneur, there’s a ton of critical stuff you don’t know. Whether it’s how to incorporate, how to reach your target customers, or how to build a scalable technology framework, we are all plagued by questions that we need to answer. While tapping our personal networks and shooting a question out on Quora may sometimes teach us what we need to know, these methods don’t always lead to answers. To address this, Founder’s Block is building the Experts Exchange, an organization of entrepreneurs who are willing to share their …

Anecdotes »

[ Written By Brian Wang ]

Reposted from Brian’s personal blog on November 20th, 2010 10:47pm:
So I’ve just returned home after a pretty exhausting 28 hours.  If things had turned out as planned, I’d be in Boston right now, being taken around by my twin brother for a show with his friends called “Look, he actually exists!”, while drinking myself silly and having a grand old time.   But instead, I’m sitting in Brooklyn with a belly full of pizza, fading consciousness, and an earful of quotes from  a madman Gary Vaynerchuk.
The weekend with my brother …